Not just a mascot. A reusable communication tool.
AXIS creates recognizable visual spokespeople and the strategic rules needed to use them consistently across campaigns, customer education, staff communication, social media, print, and other approved touchpoints.
What makes this different
A character becomes valuable when it has a clear job to do. AXIS defines:
- Purpose and audience
- Communication role
- Appearance and distinctive features
- Personality and voice
- Expressions, poses, and behavior
- Approved and prohibited uses
- Application scenarios
- Consistency and quality-control guidance
The selected package determines the depth of strategy, assets, guidance, and usage rights.
Best suited for
- Organizations that need a recognizable spokesperson
- Customer education and public-information campaigns
- Schools and educational programs
- Hospitality and tourism communication
- Internal staff communication
- Recurring promotional campaigns
- Brands that need a character to explain, teach, remind, or promote
Package ladder
Character Essentials
For one professionally directed character asset and one immediate digital communication need.
- One focused character direction
- One finished hero pose or expression
- One-sentence role and purpose
- One signature line
- One profile avatar
- One-page usage card
- Limited single-organization digital-use licence
- One consolidated revision round
Does not include Character DNA™, additional poses, print use, animation, merchandise, source files, resale rights, or unrestricted ownership.
Character Foundation
For a stronger working spokesperson with enough variety for repeated introductory use.
- Character strategy and creative direction
- Role and personality
- Brand voice and three catchphrases
- Three poses or expressions
- Profile avatar
- Basic usage guide
- Standard digital-use licence
- One consolidated revision round
Character Communication System
For recurring communication, broader internal use, and consistent campaign applications.
- Everything in Character Foundation
- AXIS Character DNA™
- Six to eight total poses or expressions
- Expanded voice and behavior guidance
- Approved and prohibited behaviors
- Campaign and communication scenarios
- Starter templates
- Expanded usage guide
- Handoff session
- Two consolidated revision rounds
Character Brand World
For multi-channel, department, campaign, team, and vendor deployment.
- Everything in the Character Communication System
- Twelve to sixteen total poses, expressions, or scenarios
- Expanded Character DNA™ production rules
- Campaign concept and launch direction
- Selected print and digital applications
- Launch-ready asset library
- AI-assisted production-consistency guidance
- Team and vendor handoff
- Defined quality-control and approval process
- Commercial licence scoped to the approved organization and channels
Process
- 01Three-question WhatsApp fit check
- 02One recommended Character Branding level
- 03Defined scope, licence, agreement, and deposit
- 04Focused character intake
- 05Strategy and visual-direction development
- 06Approved production and review rounds
- 07Final payment, asset delivery, usage guidance, and handoff
Licensing
Every proposal must define:
- Licensed organization
- Approved purpose and channels
- Territory where relevant
- Duration where limited
- Exclusivity
- Modification rights
- Resale and merchandise rights
- Use by affiliated organizations or vendors
No package automatically includes unrestricted ownership, resale rights, merchandise rights, source files, or use by multiple organizations.
Add-ons
- Additional poses, expressions, outfits, or scenarios
- Posters, signs, decals, banners, and printed materials
- Social-media content packs
- Training and internal-communication graphics
- Campaign applications
- Animation and video
- Additional characters
- Merchandise and product licensing
- Expanded commercial rights
- Ongoing character content support
What should your character help you explain, teach, remind, or promote?
Answer three short questions. AXIS will recommend one appropriate starting level—not send you an overwhelming package menu.